one System for Scaling Your judgment.
How it works
Dobbin takes your company's unique perspective and makes it available to your whole team
Dobbin takes your company's unique point of view and codifies it into a secure, dedicated knowledge system. It's quick to set up, on day one Dobbin has the context to help everyone in the company do their work and it only gets better from there.
features
Dobbin system
When you get Dobbin you'll be invited to Dobbin HQ. This is your secure central hub where you add your company documents, connect your integrations and check to see if Dobbin has found any conflicts.
Foundation
The heart and soul of your Dobbin, it’s the central rulebook that defines your brand’s character, voice and strategic logic. It provides the "why" and the "how", the judgment. This allows Dobbin to think and sound just like your best people, so every output is delivered with your unique perspective.
Knowledge Base
A dynamic library where all your specific know-how is stored and made usable. This includes everything from product specs and customer data to project plans, meeting transcripts, and market research. Information can be added globally or if it's a private document it can be assigned only to a specific channel.
Integrations
Dobbin can also access the tools and services you already use such as Notion, GoogleDrive, Shopify, Asana, OneDrive and Shopify. Once you connect a service, the data and information is baked every answer.
Connectors & MCP
BETA
You can manage your MCP and connections from Dobbin HQ, connect Dobbin to tools such as Claude or Cursor and make your knowledge and judgement available wherever you work. Integrations are available on all plans, and setup is simple.
Workflow
To make working with Dobbin as seamless as possible we've created various ways for you to capture and move information. You can email, voice memo and phone call Dobbin, your HQ inbox will capture everything, and you can set it to forward summaries and next steps to your team in Slack automatically.
native to
Slack
Get the guidance you need, where work is already happening, your whole team can work together with Dobbin in Slack.
@dobbin…
Chat to Dobbin like you would any other team member, when you @dobbin a thread is created, you can invite your team or keep it solo. As Dobbin is flat fee you can chat away without running out of credits and being interrupted mid flow.
Document creation
Dobbin can turn your conversations into working files such as PDFs, GoogleDocs or GoogleSheets. Just @Dobbin to ask for an export and turn an entire Slack thread into a polished document, presentation, or spreadsheet instantly.
Feedback & contextual knowledge
We've built a few helpful tools within Slack to help speed up your day-to-day and improve how Dobbin learns as you go. Feedback icons per reply help Dobbin understand how helpful the response is, and get better, and for copywriting tasks theres a quick "copy check" button to get instant rewrites.
Thread settings
For flexibility and control you can control the tone, mode and compliance of Dobbin, per thread. This makes Dobbin great for open conversations such as brainstorms, or if you need to tighten up the responses for work that demands more precision, fact checks and oversight enable compliance mode.
compare
How does Dobbin compare to Claude and ChatGPT?
Dobbin is institutional AI, build at an organizational scale. Unlike AI for individuals we capture the collective judgment, unwritten rules, and strategic DNA of an entire company and codify it into the core Foundation.
Entire teams can take advantage of company knowledge, knowledge base documents can point at the channels where it's needed, or be made available globally. One person from a company can quickly setup the system that the whole business runs on. After that, Dobbin updates itself.
AI system that helps your company think and act coherently.
AI tool for tasks and productivity.
Your company’s strategy, standards, and expertise.
General knowledge plus user-provided context.
Built for teams. Everyone contributes to and benefits from the same company knowledge.
Built for individuals. What one person learns does not automatically benefit everyone else.
A permanent asset that grows with every conversation and decision.
Context is often siloed across chats, projects, and users.
Everyone works from the same memory, language, and operating context.
Outputs vary by user, prompt, and context.
Inside Slack, where work happens.
Separate tab or app, outside the flow of work.
SOC 2 Type 2 and ISO 27001 certified. Your company’s data runs in a dedicated, isolated environment.
Enterprise plans are SOC 2 and ISO 27001 certified, and run on shared infrastructure.
Guided onboarding and customer success tailored to your company and workflows.
Onboarding and support vary by plan and provider.
One price for the whole team — unlimited seats and usage.
Pricing scales with seats and usage.
actively building
release notes
A running log of features, improvements, and fixes that move your work from thinking to doing.
Automated Knowledge Generation and Better Visibility and Control
Dobbin now automatically turns Slack conversations into structured knowledge and gives you more visibility and control throughout the thinking process.
Quickbooks and Shopify Integrations
Dobbin adds a new integration for QuickBooks Online, enhances the Shopify connector with new compliance features, and improves PowerPoint previews.
Integrations for All Tiers and Easier MCP Connections
It's now easier than ever to connect your most important knowledge sources to Dobbin. Integrations are now available on all plans, and the MCP setup process is simpler.
iCal Sync and Multichannel Document Management
Dobbin now connects to your iCal calendars, makes it easier to manage knowledge across multiple channels, and streamlines the entire document management experience with a faster, cleaner interface.
HUBSPOT CONNECTOR AND SMARTER DIGESTS
You can now sync contact lists directly from HubSpot, Dobbin will gently nudge conversations to the right channels, and weekly digests are more relevant.
